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Explain Festinger's theory of cognitive dissonance. Also, discuss factors affecting cognitive dissonance and methods for reducing it.

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Festinger's theory of cognitive dissonan...

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When Jason gets an "A" on a math test, he claims it is because he is smart. However, when he fails a social studies test for which he didn't study, he claims the test was too hard. His behavior is an example of the ________.


A) actor-observer effect
B) self-serving bias
C) primacy effect
D) fundamental attribution error

E) A) and C)
F) C) and D)

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The scientific study of the way in which thoughts, feelings, and behaviors of one individual are affected by the real, imagined, or inferred characteristics or behavior of others is known as ________ psychology.


A) interpersonal
B) cognitive
C) environmental
D) social

E) A) and B)
F) All of the above

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People who solicit by telephone hoping to make a sale often start out by making a simple request or asking question to which you are likely to agree. They then increase their request and attempt to get you to buy an expensive product or make a very involved commitment to a cause. This is an example of the ________ effect.


A) door-in-the-face
B) foot-in-the-door
C) primacy
D) lowball

E) A) and C)
F) A) and B)

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Each of the following is identified by the communication model of persuasion as a key element in changing people's behaviors except ________.


A) the source
B) the context
C) the medium of communication
D) characteristics of the audience

E) A) and C)
F) B) and D)

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