Question 1

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

Accepted Answer

A) True 
 B)False

Question 2

The delivery of a free product to consumers for their use or consumption is a:

Accepted Answer

A)  coupon.
B)  premium.
C)  bonus pack.
D)  sample.E) B) and C)
F) None of the above

Question 3

The primary difference between trade incentives and trade allowances is that for the trade incentive:

Accepted Answer

A)  the retailer must perform some type of function in order to receive the trade incentive.
B)  the manufacturer must perform some type of function to encourage the retailer to accept the merchandise.
C)  the retailer receives a price break if they order a specific quantity.
D)  involves a price reduction being passed on to consumers by retailers.E) A) and B)
F) B) and C)

Question 4

With a bonus pack,a ________ percent bonus is the most common.

Accepted Answer

A)  15
B)  30
C)  50
D)  65E) A) and D)
F) None of the above

Question 5

Several differences exist when international companies attend trade shows.These differences include each of the following except international attendees:

Accepted Answer

A)  tend to be senior executives with authority to make purchases.
B)  want a follow-up after the trade show by a senior executive.
C)  spend more time at each exhibitor's booth.
D)  tend to make purchase decisions during the trade show.E) A) and D)
F) All of the above

Question 6

Scanner-delivered coupons encourage:

Accepted Answer

A)  brand switching.
B)  repeat purchases.
C)  trial purchases.
D)  brand loyalty.E) A) and B)
F) B) and C)

Question 7

A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store,boost store sales,attract new customers,or increase the basket size of shoppers in the store.

Accepted Answer

A) True 
 B)False

Question 8

Oscar is on a tight budget so he uses the consumer promotions that will give him the best price for products he buys.Oscar is which type of consumer?

Accepted Answer

A)  promotion prone
B)  brand loyal
C)  price sensitive
D)  shopper proneE) A) and D)
F) All of the above

Question 9

Which of the following consumer promotions is the best method for encouraging consumers to try a new product?

Accepted Answer

A)  Coupons
B)  Sampling
C)  Premiums
D)  Contests or sweepstakesE) A) and D)
F) B) and C)

Question 10

Spiff money refers to cash,not prizes,paid to consumers in sales contests.

Accepted Answer

A) True 
 B)False

Question 11

In-store sampling is a program in which samples are given directly to consumers in a retail store.

Accepted Answer

A) True 
 B)False

Question 12

Placing a sample bar of soap in every mailbox within a 10-block area is an example of which type of sampling?

Accepted Answer

A)  Direct
B)  Cross-ruff
C)  Selective
D)  ResponseE) A) and D)
F) All of the above

Question 13

Giving out samples at a site such as a state fair,parade,or sporting event is which type of sampling?

Accepted Answer

A)  Direct
B)  Response
C)  Cross-ruff
D)  SelectiveE) All of the above
F) C) and D)

Question 14

Which of the following is related to the actual attractiveness of a prize in a contest?

Accepted Answer

A)  Intrinsic value
B)  Extrinsic value
C)  Redemption rates
D)  Internet inquiriesE) B) and D)
F) B) and C)

Question 15

When a manufacturer offers a special promotion on its products to other companies for their consumption and not for resale,it is a:

Accepted Answer

A)  consumer promotion.
B)  bonus program.
C)  trade promotion.
D)  brand awareness program.E) A) and C)
F) None of the above

Question 16

What are the four categories of consumers?

Accepted Answer

The four categories are promot...

Question 17

Bounce-back coupons tend to encourage trial purchases of products.

Accepted Answer

A) True 
 B)False

Question 18

From a manufacturer's perspective,co-op advertising is beneficial because the payments are almost always tied to sales.

Accepted Answer

A) True 
 B)False

Question 19

Slotting fees are funds charged by retailers to stock new products.

Accepted Answer

A) True 
 B)False

Question 20

A calendar promotion allows a manufacturer to set a schedule among competing brands of a product so that the manufacturer can feature one of the brands on sale almost all of the time.

Accepted Answer

A) True 
 B)False

Exam 12: Sales Promotions

Giving out samples at a site such as a state fair,parade,or sporting event is which type of sampling?

Correct AnswerverifiedShow Answer

The primary difference between trade incentives and trade allowances is that for the trade incentive:

Correct AnswerverifiedShow Answer

When a manufacturer offers a special promotion on its products to other companies for their consumption and not for resale,it is a:

Correct AnswerverifiedShow Answer

Which of the following is related to the actual attractiveness of a prize in a contest?

Correct AnswerverifiedShow Answer

Slotting fees are funds charged by retailers to stock new products.

Correct AnswerverifiedShow Answer

The delivery of a free product to consumers for their use or consumption is a:

Correct AnswerverifiedShow Answer

Bounce-back coupons tend to encourage trial purchases of products.

Correct AnswerverifiedShow Answer

A calendar promotion allows a manufacturer to set a schedule among competing brands of a product so that the manufacturer can feature one of the brands on sale almost all of the time.

Correct AnswerverifiedShow Answer

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

Correct AnswerverifiedShow Answer

From a manufacturer's perspective,co-op advertising is beneficial because the payments are almost always tied to sales.

Correct AnswerverifiedShow Answer

Several differences exist when international companies attend trade shows.These differences include each of the following except international attendees:

Correct AnswerverifiedShow Answer

With a bonus pack,a ________ percent bonus is the most common.

Correct AnswerverifiedShow Answer

A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store,boost store sales,attract new customers,or increase the basket size of shoppers in the store.

Correct AnswerverifiedShow Answer

Scanner-delivered coupons encourage:

Correct AnswerverifiedShow Answer

Spiff money refers to cash,not prizes,paid to consumers in sales contests.

Correct AnswerverifiedShow Answer

Oscar is on a tight budget so he uses the consumer promotions that will give him the best price for products he buys.Oscar is which type of consumer?

Correct AnswerverifiedShow Answer

What are the four categories of consumers?

Correct AnswerverifiedThe four categories are promot...View AnswerShow Answer

In-store sampling is a program in which samples are given directly to consumers in a retail store.

Correct AnswerverifiedShow Answer

Which of the following consumer promotions is the best method for encouraging consumers to try a new product?

Correct AnswerverifiedShow Answer

Placing a sample bar of soap in every mailbox within a 10-block area is an example of which type of sampling?

Correct AnswerverifiedShow Answer

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The four categories are promot...
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