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Many bus companies allow discount tickets to be sold to students because:


A) education laws mandate such discounts
B) it signals that the companies care about education
C) they are profit maximisers
D) students have argued forcefully for the right to cheaper tickets

E) All of the above
F) A) and B)

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Discount coupons have the ability to help a supermarket price discriminate.

A) True
B) False

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Suppose that at the current output level the price received by a monopolist for its good is $10, marginal revenue is equal to $6, and marginal cost is $8. To maximise profit the monopolist should:


A) decrease output
B) increase output
C) keep output constant
D) we cannot say without more information

E) None of the above
F) C) and D)

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A profit-maximising monopolist chooses the output level where marginal revenue equals marginal cost and chooses the corresponding price off the marginal-revenue curve.

A) True
B) False

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If a monopolist sells 200 units at $10 per unit and realises an average total cost of $6 per unit, what is the monopolist's profit?


A) $800
B) $1400
C) $2000
D) none of the above

E) A) and D)
F) A) and B)

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Due to the nature of the patent laws on pharmaceuticals, the market for such drugs:


A) switches from competitive to monopolistic once the firm's patent runs out
B) switches from monopolistic to competitive once the firm's patent runs out
C) always remains a monopolistic market
D) always remains a competitive market

E) All of the above
F) A) and B)

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A profit-maximising monopolist will choose a level of output at where:


A) marginal revenue equals the price
B) average revenue is equal to average total cost
C) marginal revenue is equal to marginal cost
D) average total cost is at a minimum

E) B) and D)
F) None of the above

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Suppose the market for coffee cups is a monopoly. If a consumer's willingness to pay is below the market price, then it is not possible for a mutually beneficial trade to occur.

A) True
B) False

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Monopoly pricing prevents some mutually beneficial trades from taking place. These unrealised mutually beneficial trades are:


A) a deadweight loss to society
B) a sunk cost to society
C) of little concern to society because no money was lost
D) not considered a cost because they never happened

E) None of the above
F) A) and D)

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One example of price discrimination occurs in the publishing industry when a publisher initially releases an expensive hardcover edition of a popular novel, and later releases a cheaper paperback edition. Use this example to demonstrate the benefits and potential pitfalls of a price discrimination pricing strategy.

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The answer should address the three basi...

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Graph 15-2 Graph 15-2    This graph reflects the cost and revenue structure for a monopoly firm. Use the graph to answer the following question(s) . -Refer to Graph 15-2. The average-total-cost curve for a monopoly firm is depicted by curve: A)  A B)  B C)  C D)  D This graph reflects the cost and revenue structure for a monopoly firm. Use the graph to answer the following question(s) . -Refer to Graph 15-2. The average-total-cost curve for a monopoly firm is depicted by curve:


A) A
B) B
C) C
D) D

E) B) and D)
F) All of the above

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Encouraging firms to invest in research and development and individuals to engage in creative endeavours such as writing novels is one justification for:


A) natural monopolies
B) government-created monopolies
C) resource monopolies
D) innovation

E) A) and B)
F) A) and C)

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Monopoly firms can employ their market power to charge a price that is:


A) above marginal cost
B) equal to marginal cost
C) above average revenue
D) too high for most consumers to afford

E) B) and C)
F) A) and B)

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Suppose demand for a monopoly's product is perfectly elastic. In this case the monopoly should set P = MR = MC and the monopoly market outcome will be identical to the competitive market outcome.

A) True
B) False

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Table 15-1 Table 15-1    -Refer to Table 15-1. What is the marginal revenue for the monopolist from the sixth unit sold? A)  19 B)  23 C)  17 D)  32 -Refer to Table 15-1. What is the marginal revenue for the monopolist from the sixth unit sold?


A) 19
B) 23
C) 17
D) 32

E) All of the above
F) B) and D)

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A firm's supply curve in a competitive market dictates the amount it will supply whereas in a monopoly market, the:


A) same is true
B) decision about how much to supply cannot be separated from the demand curve it faces
C) supply curve conceptually makes sense, but in practice is never used
D) supply curve will have limited predictive capacity

E) All of the above
F) C) and D)

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Calculate the deadweight loss due to profit-maximising monopoly pricing under the following conditions. The price charged for goods produced is $10. The intersection of the marginal-revenue and marginal-cost curves occurs where output is 100 units and marginal revenue is $5. The socially efficient level of production is 110 units. The demand curve is linear and downward-sloping and the marginal-cost curve is linear and upward-sloping.

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Consider the following graph of a monopoly. Consider the following graph of a monopoly.     Use the graph to identify the marginal-revenue curve, the average-revenue curve, the average-total-cost curve and the marginal-cost curve. Then identify the price a profit-maximising monopolist would charge and the output it would produce. Use the graph to identify the marginal-revenue curve, the average-revenue curve, the average-total-cost curve and the marginal-cost curve. Then identify the price a profit-maximising monopolist would charge and the output it would produce.

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Curve A is the average revenue or demand...

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Suppose a monopolist lowers the price of its good, this would cause consumers to:


A) buy more
B) buy less
C) continue to buy the same amount
D) buy more or less, depending on elasticity of demand

E) B) and C)
F) None of the above

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A profit-maximising monopolist chooses the output level where marginal revenue equals marginal cost and chooses the corresponding price off the market demand curve.

A) True
B) False

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