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If a monopolistically competitive firm is producing the profit-maximizing level of output and is earning an economic profit in the short run:


A) price is less than average total costs.
B) price is less than marginal cost.
C) marginal revenue is less than marginal cost.
D) marginal revenue equals marginal cost.

E) A) and D)
F) A) and C)

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Monopolistic competition is unique among the four market structures in that it is the only one that is always characterized by product differentiation.

A) True
B) False

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Some economists think that advertising is a waste of resources because:


A) rational consumers end up spending too little on brand names.
B) consumers may buy things they do not need.
C) advertising creates excess capacity.
D) advertising leads to lower costs for goods and services.

E) A) and C)
F) None of the above

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An industry characterized by many firms producing similar but differentiated products in a market with easy entry and exit is called:


A) perfectly competitive.
B) monopolistic.
C) monopolistically competitive.
D) oligopolistic.

E) A) and B)
F) B) and D)

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Which of the following is NOT a source of product differentiation?


A) price
B) location
C) style
D) quality

E) All of the above
F) A) and B)

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The market for dentists in most communities can be considered _____ because the market has a large number of similar but not identical dental services.


A) monopolistic competition
B) a monopoly
C) perfect competition
D) an oligopoly

E) A) and B)
F) All of the above

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Monopolistic competition is different from monopoly because firms:


A) have some power to set prices.
B) have a downward-sloping demand curve.
C) face some competition.
D) have a downward-sloping marginal revenue curve.

E) None of the above
F) C) and D)

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The problem of wasteful duplication in monopolistic competition is due to:


A) excess capacity.
B) a lack of physical and human capital.
C) barriers to entry.
D) the lack of close substitutes for products produced by monopolistically competitive firms.

E) A) and D)
F) C) and D)

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The model of monopolistic competition characterizes the market for plumbing services. This market is initially in long-run equilibrium, but then there is an increase in the market demand for plumbing services. We expect that in the long run, the economic profits of typical firms will be:


A) typical of those earned by monopoly firms.
B) negative.
C) zero.
D) positive but less than the level typically earned by monopoly firms.

E) A) and B)
F) C) and D)

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In monopolistic competition, the primary source of product differentiation is price competition.

A) True
B) False

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Monopolistic competition is an industry structure characterized by:


A) a product with no close substitutes.
B) a horizontal demand curve.
C) a large number of firms.
D) barriers to entry and exit.

E) A) and B)
F) All of the above

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A monopolistically competitive industry, such as corn snack chips, and a perfectly competitive industry, like wheat farming, are alike in that:


A) firms in both types of industries produce identical products.
B) firms in both types of industries produce similar but not identical products.
C) barriers to entry in both industries are large.
D) there are many firms in each industry.

E) C) and D)
F) None of the above

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A brand name is owned by a particular firm, and it distinguishes that firm's products from those of its competitors.

A) True
B) False

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Use the following to answer questions: Figure: Profit Maximization in Monopolistic Competition Use the following to answer questions: Figure: Profit Maximization in Monopolistic Competition   -(Figure: Profit Maximization in Monopolistic Competition)  In panel (A)  of the figure Profit Maximization in Monopolistic Competition, the profit-maximizing price and quantity are _____ and _____. A)  S; M B)  P; M C)  P; Q D)  T; Q -(Figure: Profit Maximization in Monopolistic Competition) In panel (A) of the figure Profit Maximization in Monopolistic Competition, the profit-maximizing price and quantity are _____ and _____.


A) S; M
B) P; M
C) P; Q
D) T; Q

E) All of the above
F) A) and D)

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Use the following to answer question: Figure: Possible Long-Run Outcome Use the following to answer question: Figure: Possible Long-Run Outcome   -(Figure: Possible Long-Run Outcome)  In the figure Possible Long-Run Outcome, which price and quantity refer to a potential long-run profit maximizing outcome for a firm producing in a monopolistically competitive market? A)  P<sub>1</sub> and Q<sub>3</sub> B)  P<sub>1</sub> and Q<sub>1</sub> C)  P<sub>2</sub> and Q<sub>2</sub> D)  P<sub>1</sub> and Q<sub>4</sub> -(Figure: Possible Long-Run Outcome) In the figure Possible Long-Run Outcome, which price and quantity refer to a potential long-run profit maximizing outcome for a firm producing in a monopolistically competitive market?


A) P1 and Q3
B) P1 and Q1
C) P2 and Q2
D) P1 and Q4

E) B) and D)
F) B) and C)

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Use the following to answer questions: Figure: Firms in Monopolistic Competition Use the following to answer questions: Figure: Firms in Monopolistic Competition   -(Figure: Firms in Monopolistic Competition)  In panel (A)  of the figure Firms in Monopolistic Competition, economic profit per unit is: A)  KL. B)  LO. C)  MN. D)  NO. -(Figure: Firms in Monopolistic Competition) In panel (A) of the figure Firms in Monopolistic Competition, economic profit per unit is:


A) KL.
B) LO.
C) MN.
D) NO.

E) B) and C)
F) A) and C)

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The model of monopolistic competition characterizes the market for plumbing services in a city. This market is initially in long-run equilibrium, but then there is an increase in market demand for plumbing services. We expect that in the long run:


A) firms will leave the plumbing market.
B) there will be a short-run increase in the number of firms, but then the number will return to the original level.
C) new firms will enter the plumbing market.
D) firms will shut down, but they will not leave the industry.

E) C) and D)
F) B) and D)

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Product differentiation under monopolistic competition means that each firm:


A) charges the same price.
B) maximizes profit where MC = P.
C) faces a downward-sloping demand curve.
D) always receives economic profits.

E) All of the above
F) A) and D)

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Long-run equilibrium in perfect competition and in monopolistic competition are similar because in both models, firms:


A) produce at the minimum point of the average total cost curve.
B) set price equal to marginal cost.
C) make zero economic profits.
D) have excess capacity.

E) All of the above
F) A) and D)

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A common example of monopolistic competition is the market for:


A) oranges.
B) 1-inch nails.
C) automobiles.
D) gas stations.

E) B) and D)
F) A) and B)

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