Question 1

Objectives are utilized to determine promotional activities in _____.

Accepted Answer

A)  objective and task method
B)  affordable method
C)  call to action method
D)  percent-of-sales method
E)  competitive parity methodF) A) and D)
G) A) and C)

Question 2

The percent-of-sales method refers to:

Accepted Answer

A)  a budgeting technique based on a set percentage of current or projected sales.
B)  a promotional strategy technique based on percentage of advertising.
C)  a strategy utilizing a 50% pull strategy and a 50% push strategy.
D)  a revenue generation promotional strategy.
E)  market share revenue generation.F) A) and B)
G) A) and C)

Question 3

As a part of Ford's sponsorship package,the company received a commercial between every other commercial break during a televised baseball game.The number of times the commercial was shown refers to its _____.

Accepted Answer

A)  frequency
B)  reach
C)  AIDA model
D)  unique selling proposition
E)  direct marketingF) B) and C)
G) A) and D)

Question 4

_____ involves placing a product in a video game.

Accepted Answer

The answer of _____ involves placing a product in a...

Question 5

List and describe the various types of promotional budgets.

Accepted Answer

Percent-of-Sales Method-Companies use a ...

Question 6

The beginning and the end of a message should be strong in comparison to the middle.

Accepted Answer

A) True 
 B)False

Question 7

A(n)_____ is something you get either for free or for a small shipping and handling charge with your proof of purchase.

Accepted Answer

The answer of A(n)_____ is something you get either for...

Question 8

_____ can have a positive PR impact by strengthening the affinity people have for a company that engages in it.

Accepted Answer

A)  Couponing
B)  Promotional marketing
C)  Product placement
D)  Cause-related marketing
E)  Sales promotionsF) D) and E)
G) C) and D)

Question 9

List some sponsorship opportunities and explain why firms utilize sponsorships.

Accepted Answer

Firms can sponsor a particular venue,an ...

Question 10

A(n)_____ is a news story written by an organization to promote a product,service,or person.

Accepted Answer

The answer of A(n)_____ is a news story written by...

Question 11

Advertisements on airplane trays are examples of _____.

Accepted Answer

out-of-hom...

Question 12

The most common form of sales promotions in B2B markets are _____.

Accepted Answer

The answer of The most common form of sales promotions...

Question 13

Publicized information such as new stories about products and services,people,and organization is known as ______.

Accepted Answer

The answer of Publicized information such as new stories about...

Question 14

Product placement and sponsorships are forms of:

Accepted Answer

A)  personal selling.
B)  direct mail.
C)  sales promotions.
D)  public relations.
E)  social media.F) A) and E)
G) B) and C)

Question 15

The general types of communication like television and radio are referred to as _____.

Accepted Answer

The answer of The general types of communication like television...

Question 16

Domino's Pizza was forced to engage in sponsorship as a result of the posting of videos on YouTube by its employees.

Accepted Answer

A) True 
 B)False

Question 17

Early adopters tend to purchase new products as soon as they come out.

Accepted Answer

A) True 
 B)False

Question 18

Anticipated promotion costs are a key factor when using the _____.

Accepted Answer

A)  objective and task method
B)  affordable method
C)  call to action method
D)  percent-of-sales method
E)  competitive parity methodF) A) and E)
G) B) and D)

Question 19

Domino's "Pizza delivered in 30 minutes or it's free" is a good example of a(n) _____.

Accepted Answer

A)  promotional strategy.
B)  unique selling proposition.
C)  marketing technique.
D)  sales promotion.
E)  push strategy.F) A) and E)
G) A) and D)

Question 20

As we find new sources of information,the media and message strategies businesses use must remain consistent.

Accepted Answer

A) True 
 B)False

Exam 11: Integrated Marketing Communications and Traditional Media Marketing

Advertisements on airplane trays are examples of _____.

Correct Answerverifiedout-of-hom...View AnswerShow Answer

_____ involves placing a product in a video game.

Correct AnswerverifiedShow Answer

List some sponsorship opportunities and explain why firms utilize sponsorships.

Correct AnswerverifiedFirms can sponsor a particular venue,an ...View AnswerShow Answer

The percent-of-sales method refers to:

Correct AnswerverifiedShow Answer

Early adopters tend to purchase new products as soon as they come out.

Correct AnswerverifiedShow Answer

The beginning and the end of a message should be strong in comparison to the middle.

Correct AnswerverifiedShow Answer

Objectives are utilized to determine promotional activities in _____.

Correct AnswerverifiedShow Answer

As a part of Ford's sponsorship package,the company received a commercial between every other commercial break during a televised baseball game.The number of times the commercial was shown refers to its _____.

Correct AnswerverifiedShow Answer

Publicized information such as new stories about products and services,people,and organization is known as ______.

Correct AnswerverifiedShow Answer

List and describe the various types of promotional budgets.

Correct AnswerverifiedPercent-of-Sales Method-Companies use a ...View AnswerShow Answer

The most common form of sales promotions in B2B markets are _____.

Correct AnswerverifiedShow Answer

A(n)_____ is a news story written by an organization to promote a product,service,or person.

Correct AnswerverifiedShow Answer

Anticipated promotion costs are a key factor when using the _____.

Correct AnswerverifiedShow Answer

The general types of communication like television and radio are referred to as _____.

Correct AnswerverifiedShow Answer

A(n)_____ is something you get either for free or for a small shipping and handling charge with your proof of purchase.

Correct AnswerverifiedShow Answer

As we find new sources of information,the media and message strategies businesses use must remain consistent.

Correct AnswerverifiedShow Answer

Product placement and sponsorships are forms of:

Correct AnswerverifiedShow Answer

_____ can have a positive PR impact by strengthening the affinity people have for a company that engages in it.

Correct AnswerverifiedShow Answer

Domino's "Pizza delivered in 30 minutes or it's free" is a good example of a(n) _____.

Correct AnswerverifiedShow Answer

Domino's Pizza was forced to engage in sponsorship as a result of the posting of videos on YouTube by its employees.

Correct AnswerverifiedShow Answer

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Firms can sponsor a particular venue,an ...
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Percent-of-Sales Method-Companies use a ...
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