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With regard to using memos or e-mails for business communication, writers should use the indirect approach when they are:


A) asking for information.
B) communicating messages that contain bad news.
C) sending reminders about deadlines and important meetings.
D) telling readers about an accompanying message.

E) All of the above
F) A) and C)

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Personal-business letters generally are not typed on letterhead stationery; instead, plain paper is used.

A) True
B) False

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When writing a response that acknowledges a customer's request and tells the potential customer who is taking care of the request, the writer should place a copy of the response in a reminder file or a(n) _____ file.

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When writing to an individual whose name and gender you do not know, use a general salutation, such asLadies and Gentlemen.

A) True
B) False

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Discuss the different types of business letter formats.

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The various acceptable formats for lette...

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_____is sending unsolicited e-mail, particularly advertisements, to others. It is the electronic version of junk mail.

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What are the advantages of memos?

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Memos fill the needs for both effective ...

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Which of the following memo-writing practices will make a memo ineffective?


A) Limiting the memo to a single main topic
B) Creating a long subject line that gives all the details
C) Presenting the key idea in the first paragraph
D) Beginning the body of the memo with a statement of purpose

E) B) and C)
F) None of the above

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Adrian is the human resource manager at a software company. She has received an e-mail from a recent college graduate applying for the software development job that was advertised on the company's website. However, Adrian feels that the applicant's educational background does not suit the job description. Which of the following statements will be most effective in saying no to the job applicant in a reply?


A) You are not eligible for the job as your educational background does not meet our requirements.
B) Although your qualifications are excellent, we feel that we must continue to search for someone who meets all the unique qualifications for this job.
C) You fail to meet the requirements and standards of an employee at our company; you are not shortlisted for the interview.
D) In view of your poor educational background, we are unable to offer you the software development job.

E) B) and C)
F) A) and C)

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Describe the guidelines for answering customers' written requests.

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Student answers will vary. The guideline...

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Messages written to recipients who have little interest in receiving them should use a direct approach.

A) True
B) False

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When using the persuasive approach to write a sales letter for a new product, you should begin by:


A) asking for the desired action on the part of the reader.
B) presenting benefits that generate the reader's interest.
C) getting the reader's attention in the opening sentence.
D) providing information that will generate a desire on the reader's part.

E) All of the above
F) B) and D)

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Most business letters are prepared on letterhead stationery and sent to people outside the organization. Memos are written to people inside the organization.

A) True
B) False

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When replying to a request letter, one way to make sure that your responses are complete is to underline the specific points in the request letter.

A) True
B) False

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