Question 1

The most obvious form of mass media intended to persuade is

Accepted Answer

A)   advertising.
B)   books.
C)   newspapers.
D)   television.E) None of the above
F) B) and D)

Question 2

Mass media have become so integrated into people's lives that __________ is common.

Accepted Answer

A)   mainstreaming
B)   media multitasking
C)   writing letters
D)   niche castingE) All of the above
F) A) and B)

Question 3

Network television broadcasts became a nationwide societal unifier because

Accepted Answer

A)   they attracted huge audiences who all watched the same cultural fare.
B)   prime time viewing hours encouraged people to stay at home with their families.
C)   TV sets were manufactured in the United States and their sale created an economic boom.
D)   people could choose from a wide variety of different types of programming.E) B) and C)
F) A) and C)

Question 4

Before mass media, people created their own diversion, entertainment and amusement.

Accepted Answer

A) True 
 B)False

Question 5

One of the four purposeful functions of mass communication is to

Accepted Answer

A)   amuse.
B)   arouse.
C)   assail.
D)   assert.E) A) and B)
F) B) and D)

Question 6

An executive participating in a business meeting is engaged in

Accepted Answer

A)   group communication.
B)   industrial communication.
C)   intrapersonal communication.
D)   mediated communication.E) B) and C)
F) None of the above

Question 7

Newspaper, radio, television and magazine companies cannot survive unless they

Accepted Answer

A)   deliver an audience to advertisers.
B)   provide the latest news.
C)   offer low subscription rates.
D)   serve the government.E) B) and C)
F) A) and B)

Question 8

Media literacy emphasizes the importance of understanding tradition as a way of understanding the media and thereby promotes many of the most popular media myths .

Accepted Answer

A) True 
 B)False

Question 9

The mass media are the vehicles through which messages are disseminated to mass audiences.

Accepted Answer

A) True 
 B)False  TRUE

Question 10

Describe demassification and explain the circumstances that have brought it about. Do you foresee further demassification occurring as a result of further technological advances? Cite examples that support your outlook.

Accepted Answer

Demassification refers to the breaking d...

Question 11

Narrowcasting, as opposed to broadcasting, is was a term coined to reflect how radio and television are now seeking niche audiences.

Accepted Answer

A) True 
 B)False

Question 12

Match each term in the left column with the most appropriate explanation in the right column.
-Literacy

Accepted Answer

A)   Reading and writing skills 
B)   Ability to analyze, understand, and prepare messages
C)   Sending messages to vast audiences
D)   Focuses on the use and meaning of motion
E)   Competency with both spoken and written languageF)  Two-way dialogue, usually involving two individualsG)  Requires participants to be within earshotH)  Dissemination or sharing of information or ideasI)  Technology-assisted transmission of messagesJ)  Deciphers meaning from imagesK) G) and H)
L) B) and F)

Question 13

Linguistic __________ means being competent in using spoken and written language.

Accepted Answer

The answer of Linguistic __________ means being competent in using...

Question 14

Mass communication would NOT have been possible WITHOUT the invention of technologies such as the printing press, broadcast transmitters, and Internet servers.

Accepted Answer

A) True 
 B)False

Question 15

match the terms with their definitions.
-Mass communication

Accepted Answer

A)   Seeking narrower audiences 
B)   Knowledge about mass media
C)   Sending of messages to many people
D)   Free expression of competing ideas
E)   Shared experiencesF) A) and D)
G) A) and C)

Question 16

The mass media can inform, persuade, entertain, and enlighten individual consumers. Rank these four functions in terms of their relative importance to you, personally. Explain your rankings by citing a specific example of how you have recently used the media for each of these purposes.

Accepted Answer

Personally, I would rank the functions of the mass media in the following order of importance:

1. Inform 
2. Entertain 
3. Enlighten 
4. Persuade

I rank "inform" as the most important function of the mass media because I rely on it to stay updated on current events, important news, and new developments in various fields. For example, I recently used the media to inform myself about the COVID-19 pandemic and the latest updates on vaccine distribution and safety guidelines.

Next, I rank "entertain" as the second most important function because I often turn to the media for relaxation and enjoyment. Whether it's watching a comedy show, listening to music, or reading a novel, the media plays a crucial role in providing entertainment and helping me unwind after a long day.

I rank "enlighten" as the third most important function because while I value learning and expanding my knowledge, I find that the media does not always prioritize this function. However, I have recently used the media to enlighten myself about a specific topic by watching a documentary on climate change and its impact on the environment.

Lastly, I rank "persuade" as the least important function of the mass media to me personally. While advertising and marketing are prevalent in the media, I am generally able to critically evaluate and make informed decisions without feeling heavily influenced by persuasive tactics. Overall, I prioritize the informative and entertaining aspects of the media in my personal consumption.

Question 17

Media literacy enables us to more effectively use the mass media for our own advantage and avoid being conned by them.

Accepted Answer

A) True 
 B)False

Question 18

Intense rivalry between most successful media companies to reach the largest possible audience and beat out their competition

Accepted Answer

A)   is as old as the mass media themselves and continues to drive the media today.
B)   is no longer a part of the media environment as a result of the Internet.
C)   intensified and later began to fade during the 20th century.
D)   was an act staged by some unscrupulous media moguls to make more money.E) A) and C)
F) A) and B) C

Question 19

The term "visual literacy," which is now part of the broader concept of media literacy, became popular with scholars

Accepted Answer

A)   trying to explain the importance of prehistoric cave-paintings discovered in France.
B)   around 1850 in response to the invention and development of photography.
C)   about 1900 after motion pictures began to add movement to visual images.
D)   in the 1960s when the education products coordinator for Kodak wrote about it.E) A) and B)
F) B) and D)

Question 20

Intelligent use of the mass media requires assessing the motivation for a message.

Accepted Answer

A) True 
 B)False

Exam 1: Mass Media Literacy

The most obvious form of mass media intended to persuade is

Correct Answer
verified

Mass media have become so integrated into people's lives that __________ is common.

Correct Answer
verified

Network television broadcasts became a nationwide societal unifier because

Correct Answer
verified

Before mass media, people created their own diversion, entertainment and amusement.

Correct Answer
verified

One of the four purposeful functions of mass communication is to

Correct Answer
verified

An executive participating in a business meeting is engaged in

Correct Answer
verified

Newspaper, radio, television and magazine companies cannot survive unless they

Correct Answer
verified

Media literacy emphasizes the importance of understanding tradition as a way of understanding the media and thereby promotes many of the most popular media myths .

Correct Answer
verified

The mass media are the vehicles through which messages are disseminated to mass audiences.

Correct Answer
verified
TRUE

Describe demassification and explain the circumstances that have brought it about. Do you foresee further demassification occurring as a result of further technological advances? Cite examples that support your outlook.

Correct Answer
Answered by ExamLex AI
Demassification refers to the breaking d...
View Answer

Narrowcasting, as opposed to broadcasting, is was a term coined to reflect how radio and television are now seeking niche audiences.

Correct Answer
verified

Match each term in the left column with the most appropriate explanation in the right column. -Literacy

Correct Answer
verified

Linguistic __________ means being competent in using spoken and written language.

Correct Answer
verified

Mass communication would NOT have been possible WITHOUT the invention of technologies such as the printing press, broadcast transmitters, and Internet servers.

Correct Answer
verified

match the terms with their definitions. -Mass communication

Correct Answer
verified

The mass media can inform, persuade, entertain, and enlighten individual consumers. Rank these four functions in terms of their relative importance to you, personally. Explain your rankings by citing a specific example of how you have recently used the media for each of these purposes.

Media literacy enables us to more effectively use the mass media for our own advantage and avoid being conned by them.

Correct Answer
verified

Intense rivalry between most successful media companies to reach the largest possible audience and beat out their competition

Correct Answer
verified
C

The term "visual literacy," which is now part of the broader concept of media literacy, became popular with scholars

Correct Answer
verified

Intelligent use of the mass media requires assessing the motivation for a message.

Correct Answer
verified

Exam 1: Mass Media Literacy

The most obvious form of mass media intended to persuade is

Correct AnswerverifiedShow Answer

Mass media have become so integrated into people's lives that __________ is common.

Correct AnswerverifiedShow Answer

Network television broadcasts became a nationwide societal unifier because

Correct AnswerverifiedShow Answer

Before mass media, people created their own diversion, entertainment and amusement.

Correct AnswerverifiedShow Answer

One of the four purposeful functions of mass communication is to

Correct AnswerverifiedShow Answer

An executive participating in a business meeting is engaged in

Correct AnswerverifiedShow Answer

Newspaper, radio, television and magazine companies cannot survive unless they

Correct AnswerverifiedShow Answer

Media literacy emphasizes the importance of understanding tradition as a way of understanding the media and thereby promotes many of the most popular media myths .

Correct AnswerverifiedShow Answer

The mass media are the vehicles through which messages are disseminated to mass audiences.

Correct AnswerverifiedTRUE

Describe demassification and explain the circumstances that have brought it about. Do you foresee further demassification occurring as a result of further technological advances? Cite examples that support your outlook.

Correct AnswerAnswered by ExamLex AIDemassification refers to the breaking d...View AnswerShow Answer

Narrowcasting, as opposed to broadcasting, is was a term coined to reflect how radio and television are now seeking niche audiences.

Correct AnswerverifiedShow Answer

Match each term in the left column with the most appropriate explanation in the right column. -Literacy

Correct AnswerverifiedShow Answer

Linguistic __________ means being competent in using spoken and written language.

Correct AnswerverifiedShow Answer

Mass communication would NOT have been possible WITHOUT the invention of technologies such as the printing press, broadcast transmitters, and Internet servers.

Correct AnswerverifiedShow Answer

match the terms with their definitions. -Mass communication

Correct AnswerverifiedShow Answer

The mass media can inform, persuade, entertain, and enlighten individual consumers. Rank these four functions in terms of their relative importance to you, personally. Explain your rankings by citing a specific example of how you have recently used the media for each of these purposes.

Media literacy enables us to more effectively use the mass media for our own advantage and avoid being conned by them.

Correct AnswerverifiedShow Answer

Intense rivalry between most successful media companies to reach the largest possible audience and beat out their competition

Correct AnswerverifiedC

The term "visual literacy," which is now part of the broader concept of media literacy, became popular with scholars

Correct AnswerverifiedShow Answer

Intelligent use of the mass media requires assessing the motivation for a message.

Correct AnswerverifiedShow Answer

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TRUE

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Answered by ExamLex AI
Demassification refers to the breaking d...
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C

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