Question 1

In order to ensure a positive brand image is developed through a company-sponsored blog, it is important to monitor and filter out negative comments made by customers.

Accepted Answer

A) True 
 B)False

Question 2

In interactive marketing, software can be used to analyze an individual's web activity and then customize marketing communications and offers.

Accepted Answer

A) True 
 B)False

Question 3

Brand spiraling involves using:

Accepted Answer

A)  various online advertising techniques to develop a brand.
B)  interactive marketing methods to build Web traffic.
C)  traditional media to promote and attract customers to a website.
D)  viral and permission marketing coupled with database technologies.E) A) and B)
F) A) and C) C

Question 4

An email campaign works most effectively when:

Accepted Answer

A)  consumers perceive it as "acceptable" spam.
B)  messages resemble the information on the company's website and in company advertisements.
C)  it targets infrequent purchasers.
D)  it contains customer-generated reviews.E) B) and C)
F) A) and D)

Question 5

What consumer concerns influence e-commerce online purchasing?

Accepted Answer

Privacy and security are concerns consum...

Question 6

Marketing on cell phones and smartphones is which type of marketing?

Accepted Answer

A)  Passive
B)  Active
C)  Mobile
D)  Customer-drivenE) None of the above
F) A) and C)

Question 7

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:

Accepted Answer

A)  audience targeting.
B)  geo-aware advertising.
C)  geo-fencing.
D)  geo-targeting by DMA.E) B) and C)
F) All of the above

Question 8

Brand spiraling is the practice of using interactive media to promote and attract consumers to an online website.

Accepted Answer

A) True 
 B)False

Question 9

A value-added incentive should be designed to inspire a short-term purchase rather than trying to influence long-term buying habits.

Accepted Answer

A) True 
 B)False

Question 10

Using the internet to promote and attract consumers to a particular website is brand spiraling.

Accepted Answer

A) True 
 B)False

Question 11

One method of search advertising is through paid search insertion ads that appear on the computer screen when certain products or information is sought through typing in key search words.

Accepted Answer

A) True 
 B)False

Question 12

Web 2.0 transformed traditional retailing by creating engagement between companies and customers.

Accepted Answer

A) True 
 B)False

Question 13

The online interactive tactic used most frequently by brands is:

Accepted Answer

A)  banner ads.
B)  email marketing.
C)  online promotions.
D)  social media.E) A) and B)
F) A) and D)

Question 14

Web 4.0 was the first to:

Accepted Answer

A)  deliver static content to internet users.
B)  add more socially-based sites such as Facebook.
C)  include cloud operations and web participation.
D)  incorporate real-time communications.E) A) and C)
F) A) and B) C

Question 15

A financial incentive to encourage someone to make a purchase online can include each of the following except:

Accepted Answer

A)  consumer promotion.
B)  introductory price.
C)  product personalization.
D)  e-coupon.E) None of the above
F) C) and D)

Question 16

A mobile-optimized design seeks to allow individuals to easily locate merchandise on a webpage.

Accepted Answer

A) True 
 B)False

Question 17

Offline channel integration is important because it aids in attracting and keeping customers.

Accepted Answer

A) True 
 B)False

Question 18

Brand engagement for an e-commerce website can be obtained using each of the following except:

Accepted Answer

A)  blogs.
B)  feedback applications.
C)  channel integration.
D)  customer reviews.E) All of the above
F) A) and D)

Question 19

Content marketing consists of sending useful information to customers through either text messages or email.

Accepted Answer

A) True 
 B)False

Question 20

Of the three methods of search engine optimization, the most effective is paid search ads.

Accepted Answer

A) True 
 B)False  False

Exam 8: Digital Marketing

In order to ensure a positive brand image is developed through a company-sponsored blog, it is important to monitor and filter out negative comments made by customers.

Correct AnswerverifiedShow Answer

In interactive marketing, software can be used to analyze an individual's web activity and then customize marketing communications and offers.

Correct AnswerverifiedShow Answer

Brand spiraling involves using:

Correct AnswerverifiedC

An email campaign works most effectively when:

Correct AnswerverifiedShow Answer

What consumer concerns influence e-commerce online purchasing?

Correct AnswerverifiedPrivacy and security are concerns consum...View AnswerShow Answer

Marketing on cell phones and smartphones is which type of marketing?

Correct AnswerverifiedShow Answer

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:

Correct AnswerverifiedShow Answer

Brand spiraling is the practice of using interactive media to promote and attract consumers to an online website.

Correct AnswerverifiedShow Answer

A value-added incentive should be designed to inspire a short-term purchase rather than trying to influence long-term buying habits.

Correct AnswerverifiedShow Answer

Using the internet to promote and attract consumers to a particular website is brand spiraling.

Correct AnswerverifiedShow Answer

One method of search advertising is through paid search insertion ads that appear on the computer screen when certain products or information is sought through typing in key search words.

Correct AnswerverifiedShow Answer

Web 2.0 transformed traditional retailing by creating engagement between companies and customers.

Correct AnswerverifiedShow Answer

The online interactive tactic used most frequently by brands is:

Correct AnswerverifiedShow Answer

Web 4.0 was the first to:

Correct AnswerverifiedC

A financial incentive to encourage someone to make a purchase online can include each of the following except:

Correct AnswerverifiedShow Answer

A mobile-optimized design seeks to allow individuals to easily locate merchandise on a webpage.

Correct AnswerverifiedShow Answer

Offline channel integration is important because it aids in attracting and keeping customers.

Correct AnswerverifiedShow Answer

Brand engagement for an e-commerce website can be obtained using each of the following except:

Correct AnswerverifiedShow Answer

Content marketing consists of sending useful information to customers through either text messages or email.

Correct AnswerverifiedShow Answer

Of the three methods of search engine optimization, the most effective is paid search ads.

Correct AnswerverifiedFalse

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C

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Privacy and security are concerns consum...
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C

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False