A) field order takers.
B) virtual order takers.
C) virtual order getters.
D) inside order takers.
E) inside order getters.
G) None of the above
Correct Answer
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Correct Answer
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A) Personal selling involves inexpensive forms of communication.
B) For personal selling to be effective, the sales and promotions department should operate independently.
C) Integrated marketing communications (IMC) tools are used in conjunction with personal selling to make it effective.
D) In an integrated marketing communications (IMC) program, personal selling is a substitute for other promotional-mix elements.
E) Personal selling is typically controlled by the advertising and promotions department.
G) None of the above
Correct Answer
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Correct Answer
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A) Rick may attempt to close the sale himself only for this one time.
B) Rick may route the sale to Sasha.
C) Rick will make the decision himself as part of his responsibilities.
D) Rick may take the decision after consulting with Dev.
F) A) and C)
Correct Answer
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Correct Answer
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