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When a competitive market experiences an increase in demand that induces an increase in producer costs, which of the following is most likely to occur?


A) producer profits must fall in the long run
B) the long-run market supply curve will be upward sloping
C) the condition of free entry into the market will be violated
D) all of the above are likely to occur

E) A) and D)
F) C) and D)

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Graph 14-9 Graph 14-9    -Refer to Graph 14-9. Assume that the market starts in equilibrium at point A in panel (b) . An increase in demand from Demand<sub>0</sub> to Demand<sub>1</sub> will result in: A)  a new market equilibrium at point D B)  rising prices and falling profits for existing firms in the market C)  falling prices and falling profits for existing firms in the market D)  an eventual increase in the number of firms in the market and a new long-run equilibrium at point C -Refer to Graph 14-9. Assume that the market starts in equilibrium at point A in panel (b) . An increase in demand from Demand0 to Demand1 will result in:


A) a new market equilibrium at point D
B) rising prices and falling profits for existing firms in the market
C) falling prices and falling profits for existing firms in the market
D) an eventual increase in the number of firms in the market and a new long-run equilibrium at point C

E) All of the above
F) A) and C)

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The average total cost becomes downward sloping when it is crossed by the marginal cost curve.

A) True
B) False

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To answer the question 'How much revenue does the farm receive for the typical gallon of milk'?, a dairy farmer must be able to calculate sunk cost.

A) True
B) False

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In a market that allows free entry and exit, the process of entry and exit ends when:


A) profit is zero
B) the firms cannot get the finance to enter the market
C) some of the firms are making a loss
D) all of the above conditions hold

E) A) and B)
F) A) and D)

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By comparing the marginal revenue and marginal cost from each unit produced, a firm in a competitive market can determine the profit-maximising level of production.

A) True
B) False

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Sunk costs are relevant to decisions about business strategy, as huge amounts of time have been invested in ensuring that the business is set up for success.

A) True
B) False

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Sarah places a $110 value on seeing the Richmond Tigers play in the Grand Final. She purchases a ticket to the game for $60 but when she arrives at the game she discovers that her ticket is missing. A ticket scalper outside the stadium is selling tickets for $76 dollars. If Sarah purchases a ticket from one of the scalpers for $95, she is best demonstrating the principle that:


A) the assumption of rational behaviour does not easily apply to the purchase of football game tickets
B) the price of tickets cannot be explained by economic principles
C) sunk costs are irrelevant to many personal decisions
D) rational consumers do not always respond to incentives.

E) B) and C)
F) B) and D)

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By comparing marginal revenue and marginal cost, a firm in a competitive market is able to adjust production to the level that:


A) maximises revenue
B) minimises total variable cost
C) maximises profit
D) minimises average total cost

E) All of the above
F) B) and C)

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When price is below average variable cost, a firm in a competitive market will:


A) shut down and incur fixed costs
B) shut down and incur both variable and fixed costs
C) continue to operate as long as average revenue exceeds marginal cost
D) continue to operate as long as average revenue exceeds average fixed cost

E) A) and C)
F) B) and C)

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When new firms have an incentive to enter a competitive market, their entry will:


A) leave market prices unchanged
B) drive down profits of existing firms in the market
C) leave the quantity of goods supplied in the market unchanged
D) do all of the above

E) A) and B)
F) B) and D)

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In the long-run, a profit-maximising firm will choose to exit a market when:


A) fixed costs exceed sunk costs
B) revenue from production is less than total costs
C) average fixed cost is rising
D) marginal cost exceeds marginal revenue at the current level of production

E) A) and C)
F) None of the above

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Table 14-1 This table shows the revenue and costs of a parrot farmer. Table 14-1 This table shows the revenue and costs of a parrot farmer.    -Refer to Table 14-1. If the farmer chooses to maximise profit, the appropriate output level is where marginal cost is equal to: A)  seven parrots B)  12 parrots C)  15 parrots D)  20 parrots -Refer to Table 14-1. If the farmer chooses to maximise profit, the appropriate output level is where marginal cost is equal to:


A) seven parrots
B) 12 parrots
C) 15 parrots
D) 20 parrots

E) A) and B)
F) None of the above

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Whenever a perfectly competitive firm chooses to change its level of output, its marginal revenue:


A) is unchanged
B) increases
C) decreases
D) increases if MR < ATC and decreases if MR > ATC

E) B) and C)
F) A) and C)

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NARRBEGIN 14-2 Graph 14-2 NARRBEGIN 14-2 Graph 14-2     This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s) . -Refer to Graph 14-2. When price rises from P<sub>2</sub> to P<sub>3</sub>, the firm finds that: A)  marginal revenue exceeds marginal cost at a production level of Q<sub>2</sub> B)  if it produces at output level Q<sub>3</sub>, it will earn zero profit C)  expanding output to Q<sub>4</sub> would leave the firm with losses D)  all of the above are true This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s) . -Refer to Graph 14-2. When price rises from P2 to P3, the firm finds that:


A) marginal revenue exceeds marginal cost at a production level of Q2
B) if it produces at output level Q3, it will earn zero profit
C) expanding output to Q4 would leave the firm with losses
D) all of the above are true

E) B) and D)
F) A) and C)

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The entry and exit decisions of firms in a competitive market are signalled by:


A) high capital costs
B) profits and losses
C) low capital costs
D) high or low demand for a firm's product

E) A) and B)
F) C) and D)

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Suppose a firm in a competitive market receives $1200 in total revenue, it has a marginal revenue of $30. What is the average revenue, and how many units were sold?


A) $30 and 40
B) $30 and 400
C) $12 and 1200
D) $12 and 400

E) A) and B)
F) A) and C)

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The Wheeler Wheat Farm has a long-term lease on 5000 acres of land in New South Wales. The annual lease payment is $250,000. Prior to planting in the spring of 2001, the Wheeler Farm accountant predicted that the Farm would have $135 000 left after paying all of its costs except the annual lease payment. In this case, the Wheeler Wheat Farm should:


A) continue to operate even though it predicts an accounting loss of $115 000
B) shut down and experience an accounting loss of $135 000
C) exit the market and experience an accounting loss of $250 000
D) continue to operate because total revenue exceeds total cost

E) C) and D)
F) None of the above

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Suppose a profit-maximising firm is actually ends up minimising losses. This task is accomplished by producing the quantity at which price is equal to the:


A) marginal cost
B) fixed cost
C) interest rate
D) Profit maximising firms don't make losses

E) B) and C)
F) None of the above

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When individual firms in competitive markets increase their production, it is likely that market price will fall.

A) True
B) False

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