Question 1

The Global Harmonization Task Force is an international effort that is attempting to:

Accepted Answer

A)   harmonize standards for several international industrial sectors.
B)   promote free trade among developing and developed nations.
C)   equalize wages among countries.
D)   increase double testing of goods and services.
E)   equalize the perception of quality across countries.F) C) and D)
G) C) and E)

Question 2

Which of the following is considered to be an important competitive marketing tool in Europe?

Accepted Answer

A)   ISO 9000 certification
B)   ICE certification
C)   ACSI certification
D)   AERA certification
E)   NCME certificationF) D) and E)
G) A) and E)

Question 3

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

Accepted Answer

A)   Traditional society
B)   Preconditions to takeoff
C)   Takeoff
D)   Drive to maturity
E)   The age of mass consumptionF) All of the above
G) C) and D)

Question 4

Which of the following is an additional reason for marketing industrial goods abroad that does NOT necessarily apply to consumer goods?

Accepted Answer

A)   Bypassing import tariffs
B)   Avoiding sales tax
C)   Reducing the volatility of demand
D)   Acquiring ISO certification
E)   Acquiring ACSI certificationF) All of the above
G) A) and E)

Question 5

For firms producing products and services for industrial markets, the chief reason for venturing abroad is the prospect of high profits with no risk.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following factors spurs demand for technologically advanced products in the world?

Accepted Answer

A)   An increase in the size of the global unskilled labor force
B)   Large fiscal deficits in developed nations
C)   Expanding economic and industrial growth in Asia
D)   The increase in the average age in Europe
E)   The opening of the Trans-Arctic routeF) B) and D)
G) C) and D)

Question 7

A country has reached a level of economic development where the manufacturing of both semidurable and nondurable consumer goods has just begun. Also, the goods demanded relate to equipment and supplies to support manufacturing. Which of the following stages of Rostow's five-stage model of economic growth does the country fit?

Accepted Answer

A)   The traditional society
B)   Drive to maturity
C)   Preconditions for takeoff
D)   Takeoff
E)   The age of mass consumptionF) D) and E)
G) A) and B)

Question 8

Which of the following is true of the ISO 9000 standards?

Accepted Answer

A)   The ISO 9000 standards apply to specific products.
B)   The ISO 9000s guarantee that a manufacturer produces a "quality" product or service.
C)   The ISO 9000 series describes eight quality system models.
D)   The ISO 9000 standards are a certification of the quality control system that a company has in place.
E)   The ISO 9000s were originally designed by the International Organization for Quality in the United States.F) C) and D)
G) All of the above

Question 9

Which of the following is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

Accepted Answer

A)   Industrial demand is mainly associated with natural resources extraction.
B)   The goods demanded relate to equipment and supplies to support manufacturing.
C)   The focus is more on low-cost manufacturing of a variety of consumer and some industrial goods.
D)   The focus is on design activities and the development of manufacturing techniques.
E)   Infrastructure development is the primary requirement in the economy.F) A) and E)
G) B) and D)

Question 10

Which of the following is a factor that exacerbates the volatility in demand in industrial markets?

Accepted Answer

A)   Professional buyers in the industrial market tend to act in concert.
B)   The demand for industrial goods is independent of changes in economic development.
C)   Small, noncyclical swings in demand are inherent in industrial markets.
D)   Experienced purchasers tend to make buying decisions independently.
E)   The demand for industrial goods is highly inelastic.F) None of the above
G) A) and E)

Question 11

In Stage 1 (the traditional society) of Rostow's five-stage model of economic development, the most important industrial demand is associated with labor.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following are driving a strong level of interest in the ISO 9000 certification?

Accepted Answer

A)   Government regulations
B)   Marketplace requirements
C)   Environmental regulations
D)   Trade tariff requirements
E)   Protectionism restrictionsF) A) and B)
G) None of the above

Question 13

What are the trends that spur demand for technologically advanced products?

Accepted Answer

Three interrelated trends spur demand fo...

Question 14

Which of the following is true of commercial relationships in countries with collectivistic and high-context cultures?

Accepted Answer

A)   The commercial relationship is limited to a one-time provision of the goods or service.
B)   Efficiency and innovation matter more than long-term relationship building.
C)   Trust is a crucial aspect of commercial relationships.
D)   The focus of the relationship is on price and value-for-money.
E)   Customer loyalty is fleeting and short-lived.F) C) and E)
G) B) and C)

Question 15

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

Accepted Answer

A) True 
 B)False

Question 16

Restrictions on cross-border data flows are potentially the most damaging to industries that:

Accepted Answer

A)   are fragmented.
B)   focus on domestic production.
C)   generate revenue from the sale of physical products across borders.
D)   rely on information transfers across countries.
E)   are concentrated in nature.F) B) and C)
G) B) and D)

Question 17

Industrial goods are most likely to be standardized if:

Accepted Answer

A)   they are produced by the same firm.
B)   the cost of producing each unit is the same.
C)   their uses are the same across markets.
D)   they are sold to different income groups.
E)   they are sold in different countries.F) None of the above
G) C) and E)

Question 18

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

Accepted Answer

A) True 
 B)False

Question 19

What are the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers?

Accepted Answer

The two factors that account for greater...

Question 20

Which of the following is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

Accepted Answer

A)   The quality of the educational system
B)   The size of the population
C)   The general economic environment
D)   The size and growth rate of the market
E)   The level of government regulationsF) A) and B)
G) B) and E)

Exam 14: Products and Services for Businesses

Which of the following is an additional reason for marketing industrial goods abroad that does NOT necessarily apply to consumer goods?

Correct Answer
verified

Which of the following is considered to be an important competitive marketing tool in Europe?

Correct Answer
verified

The Global Harmonization Task Force is an international effort that is attempting to:

Correct Answer
verified

Which of the following is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

Correct Answer
verified

Which of the following is true of commercial relationships in countries with collectivistic and high-context cultures?

Correct Answer
verified

Industrial goods are most likely to be standardized if:

Correct Answer
verified

Correct Answer
verified

Which of the following is a factor that exacerbates the volatility in demand in industrial markets?

Correct Answer
verified

Which of the following is true of the ISO 9000 standards?

Correct Answer
verified

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

Correct Answer
verified

In Stage 1 (the traditional society) of Rostow's five-stage model of economic development, the most important industrial demand is associated with labor.

Correct Answer
verified

Which of the following factors spurs demand for technologically advanced products in the world?

Correct Answer
verified

For firms producing products and services for industrial markets, the chief reason for venturing abroad is the prospect of high profits with no risk.

Correct Answer
verified

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

Correct Answer
verified

What are the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers?

Correct Answer
verified
The two factors that account for greater...
View Answer

Restrictions on cross-border data flows are potentially the most damaging to industries that:

Correct Answer
verified

Which of the following are driving a strong level of interest in the ISO 9000 certification?

Correct Answer
verified

Which of the following is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

Correct Answer
verified

What are the trends that spur demand for technologically advanced products?

Correct Answer
verified
Three interrelated trends spur demand fo...
View Answer

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

Correct Answer
verified

Exam 14: Products and Services for Businesses

Which of the following is an additional reason for marketing industrial goods abroad that does NOT necessarily apply to consumer goods?

Correct AnswerverifiedShow Answer

Which of the following is considered to be an important competitive marketing tool in Europe?

Correct AnswerverifiedShow Answer

The Global Harmonization Task Force is an international effort that is attempting to:

Correct AnswerverifiedShow Answer

Which of the following is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

Correct AnswerverifiedShow Answer

Which of the following is true of commercial relationships in countries with collectivistic and high-context cultures?

Correct AnswerverifiedShow Answer

Industrial goods are most likely to be standardized if:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a factor that exacerbates the volatility in demand in industrial markets?

Correct AnswerverifiedShow Answer

Which of the following is true of the ISO 9000 standards?

Correct AnswerverifiedShow Answer

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

Correct AnswerverifiedShow Answer

In Stage 1 (the traditional society) of Rostow's five-stage model of economic development, the most important industrial demand is associated with labor.

Correct AnswerverifiedShow Answer

Which of the following factors spurs demand for technologically advanced products in the world?

Correct AnswerverifiedShow Answer

For firms producing products and services for industrial markets, the chief reason for venturing abroad is the prospect of high profits with no risk.

Correct AnswerverifiedShow Answer

Which of the following stages of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit into?

Correct AnswerverifiedShow Answer

What are the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers?

Correct AnswerverifiedThe two factors that account for greater...View AnswerShow Answer

Restrictions on cross-border data flows are potentially the most damaging to industries that:

Correct AnswerverifiedShow Answer

Which of the following are driving a strong level of interest in the ISO 9000 certification?

Correct AnswerverifiedShow Answer

Which of the following is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

Correct AnswerverifiedShow Answer

What are the trends that spur demand for technologically advanced products?

Correct AnswerverifiedThree interrelated trends spur demand fo...View AnswerShow Answer

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The two factors that account for greater...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Three interrelated trends spur demand fo...
View Answer

Correct Answer
verified