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Figure 15-6 Figure 15-6   -Refer to Figure 15-6.Compared to a perfectly competitive market,consumer surplus is lower in a monopoly by an amount equal to the A)  area FHE. B)  area FGE. C)  area P<sub>1</sub>P<sub>2</sub>EF. D)  area P<sub>1</sub>P<sub>2</sub>GF. -Refer to Figure 15-6.Compared to a perfectly competitive market,consumer surplus is lower in a monopoly by an amount equal to the


A) area FHE.
B) area FGE.
C) area P1P2EF.
D) area P1P2GF.

E) B) and D)
F) All of the above

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Which one of the following about a monopoly is false?


A) A monopoly could make profits in the long run.
B) A monopoly could break even in the long run.
C) A monopoly must have some kind of government privilege or government imposed barrier to maintain its monopoly.
D) A monopoly status could be temporary.

E) None of the above
F) B) and C)

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How do the price and quantity of a monopoly compare to that of a perfectly competitive industry?

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A monopolist sells a smaller q...

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Compared to perfect competition,the consumer surplus in a monopoly


A) is unchanged because price and output are the same.
B) is lower because price is higher and output is lower.
C) is higher because price is higher and output is the same.
D) is eliminated.

E) A) and B)
F) A) and C)

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What happens to a monopoly's revenue when it sells more units of its product?

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The monopolist must lower its price to s...

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Figure 15-3 Figure 15-3   Figure 15-3 shows the demand and cost curves for a monopolist. -Refer to Figure 15-3.What is likely to happen to this monopoly in the long run? A)  New firms will enter the market to eliminate its profits. B)  It will expand its output to take advantage of economies of scale so as to further increase its profit. C)  As long as there are entry barriers, this firm will continue to enjoy economic profits. D)  It will be regulated by the government because of its excess profits. Figure 15-3 shows the demand and cost curves for a monopolist. -Refer to Figure 15-3.What is likely to happen to this monopoly in the long run?


A) New firms will enter the market to eliminate its profits.
B) It will expand its output to take advantage of economies of scale so as to further increase its profit.
C) As long as there are entry barriers, this firm will continue to enjoy economic profits.
D) It will be regulated by the government because of its excess profits.

E) A) and D)
F) A) and C)

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Market power in the United States causes a huge loss of economic efficiency.

A) True
B) False

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Explain why the monopolist has no supply curve?

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A supply curve that shows the relationsh...

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Joe Santos owns the only pizza parlor in a small town that is also home to a McDonald's,a Taco Bell and a Kentucky Fried Chicken.Using a broad definition of a monopoly,Joe has a monopoly.

A) True
B) False

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A profit maximizing monopoly's price is


A) the same as the price that would prevail if the industry was perfectly competitive.
B) less than the price that would prevail if the industry was perfectly competitive.
C) greater than the price that would prevail if the industry was perfectly competitive.
D) not consistently related to price that would prevail if the market was perfectly competitive.

E) A) and B)
F) B) and D)

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Table 15-1 Table 15-1     A monopoly producer of foreign language translation software faces a demand and cost structure as given in Table 15-1. -Refer to Table 15-1.What is the amount of the firm's profit? A)  $335 B)  $350 C)  $880 D)  $910 A monopoly producer of foreign language translation software faces a demand and cost structure as given in Table 15-1. -Refer to Table 15-1.What is the amount of the firm's profit?


A) $335
B) $350
C) $880
D) $910

E) None of the above
F) A) and B)

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Table 15-1 Table 15-1     A monopoly producer of foreign language translation software faces a demand and cost structure as given in Table 15-1. -Refer to Table 15-1.What is the firm's profit-maximizing output and what is the price charged to sell this output? A)  P = $85; Q = 10 B)  P = $80; Q = 11 C)  P = $70; Q = 13 D)  P = $65; Q = 14 A monopoly producer of foreign language translation software faces a demand and cost structure as given in Table 15-1. -Refer to Table 15-1.What is the firm's profit-maximizing output and what is the price charged to sell this output?


A) P = $85; Q = 10
B) P = $80; Q = 11
C) P = $70; Q = 13
D) P = $65; Q = 14

E) None of the above
F) B) and C)

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Suppose that a perfectly competitive industry becomes a monopoly.What effect will this have on consumer surplus,producer surplus,and deadweight loss?

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If a perfectly competitive ind...

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Which of the following statements is consistent with the views of Joseph Schumpeter?


A) Research and development by competitive firms is responsible for most technological changes.
B) An economy benefits from firms having market power because these firms are more likely to be able to commit funds for research and development.
C) Enforcement of antitrust laws is necessary to promote competition among firms.
D) A lack of competition discourages firms from developing new technologies.

E) C) and D)
F) B) and C)

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The Ecke's family virtual monopoly on commercial poinsettia production by grafting together two varieties of the plant ended around 1996 when university researchers were able to independently make the same discovery.The Ecke family did not patent their grafting process.Would the Ecke's have been better off if they had patented their process of growing poinsettias?


A) Yes, it would have allowed them to earn economic profits indefinitely.
B) That depends on how long they had a monopoly before university researchers made the discovery. If the discovery was made after the period of time when patents expire, then the Ecke family is not any better off.
C) No, even with a patent protection, the Ecke family cannot prevent government-funded academic institutions from researching into plant breeding.
D) No, seeking patent protection necessitates divulging enough information that would enable others to information to discover ways of grafting poinsettias that were similar to the Ecke method but that did not violate the patent.

E) None of the above
F) A) and B)

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Long-run economic profits would most likely exist in which market structure?


A) monopoly, monopolistic competition and oligopoly
B) monopoly and oligopoly
C) monopoly and monopolistic competition
D) monopoly only

E) A) and B)
F) B) and D)

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The De Beers Company,one of the longest-lived monopolies,is facing increasing competition.One source of competition comes from people who might resell their previously owned diamonds.Why is De Beers worried that people might resell their previously owned diamonds?


A) because De Beers will not be able to guarantee the quality of previously owned diamonds and fears that its reputation might be harmed
B) because the availability of previously owned diamonds would increase the market demand for diamonds and dilute De Beers' monopoly
C) because previously owned diamonds would be a close substitute to newly mined diamonds and therefore reduce De Beers' market power
D) because the availability of previously owned diamonds would make the market demand curve for diamonds more inelastic and force De Beers to lower its price

E) C) and D)
F) A) and B)

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The size of a deadweight loss in a market is reduced by


A) government legislating a ceiling price.
B) government legislating a price floor.
C) market price being close to marginal cost.
D) creative destruction.

E) A) and B)
F) A) and C)

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Figure 15-3 Figure 15-3   Figure 15-3 shows the demand and cost curves for a monopolist. -Refer to Figure 15-3.What is the amount of the monopoly's profit? A)  $2,700 B)  $4,200 C)  $10,400 D)  $12,600 Figure 15-3 shows the demand and cost curves for a monopolist. -Refer to Figure 15-3.What is the amount of the monopoly's profit?


A) $2,700
B) $4,200
C) $10,400
D) $12,600

E) B) and C)
F) None of the above

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Figure 15-7 Figure 15-7    In 2011, Verizon was granted permission to enter the market for cable TV in Upstate New York, ending the virtual monopoly that Time Warner Cable had in most local communities in the region. Figure 15-7 shows the cable television market in Upstate New York. -Refer to Figure 15-7.Following the entry of Verizon,the subscription price falls from PM to PC.What is the increase in consumer surplus as a result of this change? A)  the area A + B + C B)  the area B + C C)  the area D + F D)  the area B + C + D In 2011, Verizon was granted permission to enter the market for cable TV in Upstate New York, ending the virtual monopoly that Time Warner Cable had in most local communities in the region. Figure 15-7 shows the cable television market in Upstate New York. -Refer to Figure 15-7.Following the entry of Verizon,the subscription price falls from PM to PC.What is the increase in consumer surplus as a result of this change?


A) the area A + B + C
B) the area B + C
C) the area D + F
D) the area B + C + D

E) A) and B)
F) A) and C)

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