Question 1

According to Project GLOBE, the degree to which an organization rewards groups for performance improvements is called humane orientation.

Accepted Answer

A) True 
 B)False

Question 2

According to Project GLOBE, future orientation refers to the degree to which organizations or societies ________.

Accepted Answer

A)   expect and agree that power should be distributed unequally, favoring those at higher levels
B)   avoid uncertainty by relying on established norms and behaviors
C)   engage in behaviors such as planning and delaying individual or collective gratification
D)   encourage and reward group members for performance improvements and excellenceE) B) and C)
F) A) and D)

Question 3

According to Schwartz, societies that emphasize intellectual autonomy encourage individuals to ________.

Accepted Answer

A)   pursue their own ideas independently
B)   respect social order and tradition
C)   place importance on security, obedience, and wisdom
D)   participate in a shared way of lifeE) A) and D)
F) None of the above

Question 4

According to psychologist Henri Tajfel, what are the basic strategies that people employ when positive social identity is threatened?

Accepted Answer

When positive social identity is threate...

Question 5

Hofstede's measures and methodology are increasingly criticized for Western cultural bias.

Accepted Answer

A) True 
 B)False

Question 6

The "minimal-group paradigm" experiments of French psychologist Henri Tajfel first brought the idea of national culture into prominence.

Accepted Answer

A) True 
 B)False  False

Question 7

According to Maslow, as countries progress through the stages of economic development, more and more members of society operate at the esteem need level and higher.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following cultural layers reflects the ecological, economic, and sociopolitical factors that determine the development of institutions within a culture?

Accepted Answer

A)   collective reality
B)   individual reality
C)   sociopsychological processes
D)   psychological structuresE) All of the above
F) B) and C) A

Question 9

Social axioms are conceptualized as generalized expectancies that people hold about life and how it works.

Accepted Answer

A) True 
 B)False

Question 10

Values affect every stage of the consumer decision process, except information processing.

Accepted Answer

A) True 
 B)False

Question 11

How does social behavior vary in different cultures? Explain with a few examples.

Accepted Answer

There are a number of social behaviors a...

Question 12

Ethnographic approaches refer to the use of standardized measures to classify countries.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is true of culture?

Accepted Answer

A)   Culture includes only conscious, and not unconscious, values.
B)   Culture is innate in nature.
C)   All facets of culture are interrelated.
D)   The earlier the cultural responses are learned, the easier they are to change.E) None of the above
F) All of the above

Question 14

According to Hellmut Schütte, at the top of the Asian hierarchy is status.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements is true of individual reality as a cultural layer?

Accepted Answer

A)   It reflects reference group influences that promote the core ideas of a society.
B)   It reflects core cultural ideas regarding what is good and what is moral.
C)   It exerts pressure on all formal and informal regulative and socioeconomic systems.
D)   It helps shape psychological structures, such as needs and personality traits.E) B) and C)
F) A) and D) D

Question 16

________ refers to a process of adapting to a foreign culture through continuous direct contact with it.

Accepted Answer

A)   Acculturation
B)   Marginalization
C)   Recuperation
D)   Cultural relativismE) A) and B)
F) All of the above

Question 17

According to Hellmut Schütte, which of the following is a higher-level need that can be satisfied through acts within a group that command respect?

Accepted Answer

A)   physiological needs
B)   safety needs
C)   admiration needs
D)   affiliation needsE) A) and B)
F) C) and D)

Question 18

Culture is a determining rather than an influencing factor in the context of marketing.

Accepted Answer

A) True 
 B)False

Question 19

________ occurs when population segments within a country diverge in culture.

Accepted Answer

A)   Cultural imperialism
B)   Cultural hegemony
C)   Cultural fragmentation
D)   Cultural genocideE) A) and B)
F) A) and C)

Question 20

Which of the following statements is true of Maslow's hierarchy of needs?

Accepted Answer

A)   The first level of need that an individual has to fulfill is his safety requirements.
B)   Self-esteem needs act as a powerful drive to create demand for status-improving goods.
C)   As countries progress economically, more people begin to operate at the physiological level.
D)   The final stage in Maslow's need hierarchy is self-esteem.E) None of the above
F) A) and C)

Exam 4: The Global Cultural Environment

According to Project GLOBE, the degree to which an organization rewards groups for performance improvements is called humane orientation.

Correct AnswerverifiedShow Answer

According to Project GLOBE, future orientation refers to the degree to which organizations or societies ________.

Correct AnswerverifiedShow Answer

According to Schwartz, societies that emphasize intellectual autonomy encourage individuals to ________.

Correct AnswerverifiedShow Answer

According to psychologist Henri Tajfel, what are the basic strategies that people employ when positive social identity is threatened?

Correct AnswerverifiedWhen positive social identity is threate...View AnswerShow Answer

Hofstede's measures and methodology are increasingly criticized for Western cultural bias.

Correct AnswerverifiedShow Answer

The "minimal-group paradigm" experiments of French psychologist Henri Tajfel first brought the idea of national culture into prominence.

Correct AnswerverifiedFalse

According to Maslow, as countries progress through the stages of economic development, more and more members of society operate at the esteem need level and higher.

Correct AnswerverifiedShow Answer

Which of the following cultural layers reflects the ecological, economic, and sociopolitical factors that determine the development of institutions within a culture?

Correct AnswerverifiedA

Social axioms are conceptualized as generalized expectancies that people hold about life and how it works.

Correct AnswerverifiedShow Answer

Values affect every stage of the consumer decision process, except information processing.

Correct AnswerverifiedShow Answer

How does social behavior vary in different cultures? Explain with a few examples.

Correct AnswerverifiedThere are a number of social behaviors a...View AnswerShow Answer

Ethnographic approaches refer to the use of standardized measures to classify countries.

Correct AnswerverifiedShow Answer

Which of the following statements is true of culture?

Correct AnswerverifiedShow Answer

According to Hellmut Schütte, at the top of the Asian hierarchy is status.

Correct AnswerverifiedShow Answer

Which of the following statements is true of individual reality as a cultural layer?

Correct AnswerverifiedD

________ refers to a process of adapting to a foreign culture through continuous direct contact with it.

Correct AnswerverifiedShow Answer

According to Hellmut Schütte, which of the following is a higher-level need that can be satisfied through acts within a group that command respect?

Correct AnswerverifiedShow Answer

Culture is a determining rather than an influencing factor in the context of marketing.

Correct AnswerverifiedShow Answer

________ occurs when population segments within a country diverge in culture.

Correct AnswerverifiedShow Answer

Which of the following statements is true of Maslow's hierarchy of needs?

Correct AnswerverifiedShow Answer

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When positive social identity is threate...
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False

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A

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There are a number of social behaviors a...
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D

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